For therapists building a private-pay caseload
You know how to help your clients. Let's help your practice grow.
Not enough suitable inquiries? Get a clear look at what's holding your practice back, and three priorities you can actually put into action.
Explore the $295 betaA focused audit. A practical plan. A clearer next step.
Private Practice Growth Audit
$295 / beta
Your next 90 days, with a clear direction.
- ✓Practice & online presence review
- ✓60-minute strategy session
- ✓Customized 90-day action plan
- ✓Three priorities + meaningful metrics
- ✓One illustrative before-and-after example
Inviting 10 therapists to the paid beta. Your honest feedback will help shape the service.
Sound familiar?
"I'm doing the marketing. Why isn't it working?"
You have a website or directory profile. You're sharing what you do. But the inquiries are inconsistent, or they're coming from people who aren't the right fit.
This audit is for therapists and associates who want a private-pay caseload and need a clearer, more focused growth strategy.
We'll look at where people find you, what they understand about your work, and what happens between an inquiry and a first session.
The audit
Seven areas. One focused growth plan.
Recommendations connect what we observe to your goals, your market, and the time you have available.
01
Positioning
Who you help and what makes your practice relevant to them.
02
Messaging
How clearly your words connect to the problems clients want help solving.
03
Your market
Relevant local competitors and opportunities to distinguish your practice.
04
Discovery
Your website, Google visibility, directories, and SEO basics.
05
Referrals
Professional relationships and referral channels suited to your niche.
06
Conversion
Your profile, consultation CTA, and path from inquiry to client.
07
The 90-day plan
Three priorities with concrete actions, timelines, and metrics.
Make the improvement visible
Small changes. Clearer connection.
An illustrative messaging example, not a client result or a promise of more inquiries.
Before
"Helping you navigate life's challenges."
After
"Therapy for new mothers whose anxiety makes it hard to rest, even when the baby is sleeping."
How it works
From stuck to a next step.
01
Share your practice
Complete an intake about your caseload, goals, fees, online presence, referral sources, and what you've already tried.
02
Understand the gaps
I review your practice materials before our 60-minute strategy session. We explore the observations and what to test next.
03
Leave with a plan
Receive a short customized action plan and prioritized 90-day roadmap, including one illustrative improvement.
A therapist with a business lens
Hi, I'm Sophie.
Sophie Song-Fang, MA, MBA
I'm a therapist and USC MBA-trained business strategist with more than 10 years of experience in marketing analytics, growth strategy, and operations. My work has included launching websites in the tech industry and projects with Ford Motor Company, IBM, and Ironclad. I also built and successfully sold my own startup.
Now I bring that blend of hands-on business experience and clinical perspective to therapists building private practices. My approach is concrete: Current → Problem → Opportunity → Action → Metric. You'll understand why each priority matters and what to track as you implement it.
What does “beta” mean?+
This is a paid initial run for 10 therapists at $295. I'm looking for honest feedback on the experience and how useful the recommendations are as I refine the offer.
Will you implement the changes for me?+
The audit provides research, a strategy session, and a customized plan. Website builds, ongoing marketing management, and unlimited revisions are outside this offer.
Does this guarantee new clients?+
No. The audit identifies opportunities and gives you actions and metrics to test. Results depend on your market, implementation, and other factors.
10-therapist paid beta · $295
Ready for a clearer path forward?
Send me a note about your practice and what feels stuck. I'll share the details so you can decide whether the audit is a good fit.
Request a beta auditOpens your email app · sophie@sophietherapy.com
An inquiry does not reserve a spot or process payment.
Sophie Song-Fang, MA, MBA · Practice growth consulting. This is an independent business consulting service, separate from SAGE Holistic Wellness Center, where I practice therapy as an AMFT. This offer is business consulting, not clinical supervision or therapy.